Content Marketing Strategy

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Source: Wikipedia

Email marketing gets results

Facebook has nearly 2 billion active users per month, and Twitter has approximately 319 million, it’s understandable that your clients may think social media is the best channel to market their businesses. But trying to market on these channels can be risky as you are always at the mercy of their algorithms that can change at a moment’s notice.

But with email marketing, you have much more control, and your potential reach is massive. According to Radicati, the total number of email accounts worldwide in 2017 is 4.9 billion and is projected to be 5.6 billion by 2019.

There are 3x more email accounts than there are Facebook & Twitter accounts combined.

On top of having a larger reach, email marketing is more effective at driving conversions. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.

You are 6x more likely to get someone to click-through to your website via email than you are from Twitter.

So although social media still gets a lot of attention, email marketing is a much more effective way for your clients to market their businesses. By offering email marketing as a service, you can help clients get the kind of results that will make them want to work with you again and again.